Trending Topics

Patient Acquisition and Marketing:

According to current market data, the average patient acquisition cost for an orthodontic practice in 2025 is expected to be around $500 – $900 per new patient; this range considers factors like marketing channel effectiveness, geographic location, and practice size. 

Strategies to Lower Patient Acquisition Cost:

Standing out in a crowded market and effectively reaching new patients through online marketing strategies… utilize effective SEO strategies, targeted social media campaigns, and paid advertising on relevant platforms. 

Patient Expectations and Transparency… meeting patients’ growing expectations for clear communication about treatment plans, costs, and available options. 

Adapting to Changing Consumer Preferences… staying current with trends in patient demographics and preferences regarding treatment options. 

Technological Advancements, Balancing ROI and Investments:

Return on Investment or Risk of Inaction?

In business and decision-making, Return on Investment (ROI) has long been the go-to metric for assessing the profitability and success investment in innovation. However, with the rapid pace of technological advancements in today’s marketplace we often overlook another significant aspect that carries its own implications—the Risk of Inaction (ROI). While traditional ROI calculus focuses on the potential gains from acting, Risk of Inaction sheds light on the price we pay for not acting.

Old-School Metal Braces are Making a Comeback

What’s old is new again. This phenomenon reflects a broader cultural trend. This trend values history, craftsmanship, and individuality. It allows individuals to express their identities and find comfort in the familiar and rapidly changing world.

Metal braces are experiencing a resurgence in popularity, particularly among younger generations, with some embracing the traditional look as a fashion statement. This trend is driven by social media influence, where celebrities and influencers are seen sporting metal braces, and a sense of nostalgia for the classic orthodontic treatment.

Orthodontists across the country are noticing a rise in interest in the uncool oral train tracks of yore among Gen Z hipsters and adults who have no qualms about broadcasting their perceived imperfections. On the contrary, enthusiasts say, they show that the wearers care about their appearance and can afford to invest in themselves.*